With the deepening of the study, people travel essential attribute of deepening understanding, one result is a growing number of scholars have reached a consensus on the non-economic aspects of tourism activities in property, there are many scholars have noted from Tourism activities to cut the main tourist point of view. This is also one of the basic ideas of the book. Here, we take a look at these scholars insights. Mr. Shen Zuxiang said: tourism "is a cultural phenomenon, a system that is an essential part of human material and cultural life and spirit, is the main tourist tourists that travel media and other means of external conditions, the dynamic object through tourism . The activities for the realization of a dynamic process itself needs to do some kind of non-settlement of travel complex "Mr. Feng Erkang also said:" Tourism is not an economic activity but a spiritual activity, this mental activity through aesthetic enjoyment obtained, therefore, tourism is an aesthetic activity Niseko tourism, a comprehensive aesthetic activity, "Mr. Xie Yanjun also said:." tourism performance as a person's behavior, and is in the individual's wishes, interests disposable personal behavior affects the ability to pay and other capabilities by next occurred, whether by individual or group in the form of tourism, are true. "It is often said Niseko travel company, purchase travel, is to buy life experiences, it is this meaning. February 8, 1999 "southern tour Daily," an essay pointed out that some tourists at the end of a day's run back to the hotel, neither dancing singing karaoke OK, they do not want the pub, not accustomed to going to bed early, TV also does not look good, so very much hope to enjoy the pleasure of reading points. But on the way books are too expensive, too heavy to bring their own books. Thus thought the hotel could have provided books for guests to read the contents of this service. Most upscale hotel on, aristocratic entertainment willing to invest heavily in projects, but only ignored this investment is not yet popular items, which can not be said to be a great pity. We can see from this short article, whether visitors are dancing, singing, or clubbing, reading, all belong to the spiritual and cultural aspects of tourism demand Niseko pictures, if the hotel to meet the needs of reading and other spiritual and cultural aspects of the tourists, it will not regrets produce, visitors will feel very satisfied. Niseko travel company, Conghua Niseko tourism, Happy passengers are provided by Celestica Culture Communication Co., Ltd. Guangzhou. Celestica Guangzhou Culture Communication Co. (www.moco11.cn) strong, credible, in Guangzhou's photography background industry has accumulated a large number of loyal customers. The company better work attitude and constantly improving innovative ideas will lead off and you work Happy into the brilliant, for a better future!