Moreover, tourism activities undertaken by tourists, must be a self-enjoyment to meet the spiritual needs of the activities of the main purposes. Here, we need to clarify the different meanings of movement, travel, tourism, these three concepts. On this issue, there are many scholars have done very good work in winter dam tour, this reference book into that. These three concepts common that people are moving in space, but migration after people leave and not come back to the original settlement, the purpose of travel can be varied. Although the same in the form of tourism and travel, is a departure from the settlement to one or several tourist destinations in winter dam tour registration, go back to the winter residence of the dam from the tourist destination travel expenses, but travel is different, Tourism on the destination point is clear and single, mainly to meet the spiritual and cultural needs of human nature to enjoy. To produce such tourist activities, subject to the requirements of tourism is relatively high, it requires a certain degree of cultural tourists consciousness, there is a clear sense of beautifying life and actively seek enjoyment of life, and this sense of living only in humans substance has surplus, after a certain level of cultural leisure class appear possible, only being produced in this political power, economic advantage, leading cultural leisure class, famished stomach is how slaves it does not produce the tiles by music consciousness of life. For China, the people in the spirit of cultural enjoyment for the purpose of tourism activities, appeared in the Shang and Zhou dynasties slavery society, such as Confucius taught his students to "swim in Art" ("The Analects o described the"), "The Analects Annotations "this is interpreted as" those who travel in winter dam tour company, plaything appropriate feeling of that ", it shows the significance of cultural tourism activities to enjoy. Appear to enjoy cultural activities for the purpose of exploring, it means generating tourism activities pure sense. Therefore, from this point of view, the first tourist activities occur in human society who have the leisure class, it can be said is a historical necessity, people are social beings, who can not be divorced from social existence. By the social nature of the decision to study human activity, people and their activities must be placed in the way of specific spatial and temporal scales, placed under a particular social context. In different historical stages of human society, the degree of civilization of a society is different, for example, in modern society, science and technology are advancing rapidly developed transportation and communication facilities, greatly reducing the human temporal and spatial distance, large-scale tourism activities to be carried out, and that in ancient society could not appear, therefore, different stages of social, tourism presents different forms. The study of human tourism activities is to study in a certain space-time background people's travel motivations, tourism, tourism in the process and its impact. The only people that will travel on the macroscopic behavior under social background, we can understand the historical trajectory of human inheritance and development of tourism activities in order to grasp the different characteristics of different periods of tourism activities, in order to clearly understand the continuous progress of human tours The reason lies, but also to more clearly understand the interaction between tourism and human society between civilizations. People's travel demand, in the final analysis is a cultural requirement, it means by a specific tour, entertainment, etc., to meet people's aesthetic, recreational, increasing experience, to improve the spiritual and cultural needs of training and other aspects. Therefore, the main tourist activities artificially absolutely on human social and cultural inextricably, inextricably linked because of tourism development of human society and become more open, many tourists travel because the desire to meet, both in form or in the content are becoming more colorful and evolving. Thus, tourists to the cultural connotation of tourism demand, is the direct driving force to promote the development of tourism, on the other hand, in order to obtain the development of tourism, we must improve the entire members of the community (including tourists, tourism practitioners) cultural qualities to create a high quality cultural and creative tourism products in order to meet and guide the tourists' needs. This is the basic trend of the future of tourism development. Winter tourism dam, the dam of winter tourism in Huangpu District, Happy customer Celestica provided by Guangzhou Cultural Communications Limited. Celestica Guangzhou Culture Communication Co. 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